As a company grows, it becomes critical to keep track of leads, customers, and other user activity in a centralized place. Customer relationship management tools like Salesforce and Hubspot are one of the first SaaS purchases many companies make, and they can become a huge cost center as you scale.

Your challenge today is to build your own CRM system. You are not going to be building a Salesforce clone; what we want to see is how teams can leverage modern tools to solve the same set of challenges Salesforce and Hubspot solve, but in a way that’s custom-tuned for your team’s working style.